Giving recycling a second life
Early Upgrade needed a website that could do the heavy lifting, becoming the primary channel for sales and enquiries, not just a shopfront. The direction came from breaking a complex story down into a simple concept: Reuse. Reimagined.
Guidelines worth recycling
A full set of brand guidelines, built to be genuinely easy to use across every format the team touches, no design degree required.
Built to last. Easy to update
I designed and built it on Squarespace so the team could keep it updated themselves, and I still deliver regular design and maintenance updates.