Can he fix it?
Ten years as a set builder for one of the UK’s largest photographic production companies, but “set builder” undersells someone who can turn his hand to almost anything. The direction wrote itself: a nod to a very different builder, and a tagline everyone already knows the answer to.
No flat-pack personality
Simon might not be clean-cut and corporate, but he is a personality, and the site needed to get that across fast. Bright colours, straight-talking copy, puns wherever they’d fit. The work speaks for itself, and so do the brands that keep coming back, but if you still need a fence built, he’s your man for that too.